Hooker Furniture Announces Launch of H Contract
Enters Into the Contract Division to Specifically Address Senior Living MARTINSVILLE, Va., April 2013 – Hooker Furniture Company, a leader in the home furnishings industry has launched H Contract, a new division to address the contract furniture industry…more specifically the senior living segment of the vertical healthcare market. This new division will focus on the senior living industry, with Hospitality as a secondary market and higher education a tertiary market. “H Contract is a new brand with deep roots in the furniture industry,” said David Williams, Vice President/General Manager of the newly launched division. “For cultured baby boomer seniors, H Contract is the expert based senior living contract furniture brand that promises unassuming luxury because only H Contract offers a gratifying experience. A sophisticated brand feel and image, where details matter – we design product with residential style while serving the needs of the contract industry.” Hooker Furniture Company has established a reputation for offering innovative, high-quality home furnishings representing an exceptional value for over 89 years. A leader in American furniture innovation and extensive categories, Hooker is uniquely positioned to move quickly into the senior living market. H Contract’s upholstered product offering is modified to fit the function of…
